Best Overall Code
✓ 15% off the All-Inclusive, 10% off the Explorer, adult and child passes alike • Tested at both checkouts on July 31, 2026
Best London Pass Promo Code We Tested
+ 29% Saving
✓ Codes and pass prices verified July 31, 2026 by LM Travel · attraction gate prices last checked June 18, 2026 · we update this page when they change
LONDON gave us 15% off the All-Inclusive at checkout on July 31, 2026. The 29% saving comes from pairing it with the right pass length.
15% is the code. The 29% is the total pass saving when a shorter pass fits your itinerary.
Best London Pass promo codes: manually verified on July 31, 2026
In this section you'll find the best London Pass promo code, the public fallback and the evidence date for each claim. LONDON was tested at both checkouts and GOPROMOCD was tested on londonpass.com on Friday, July 31, 2026.
The best code right now
✓ The code is LONDON. We typed it at checkout on both gocity.com/en/london and londonpass.com on July 31, 2026: it took 15% off the All-Inclusive London Pass and 10% off the Explorer Pass, on adult and child passes alike. It is the merchant's own sale code, so you will also see it advertised elsewhere. The old REFER10 was rejected at both checkouts on July 26 and July 31, 2026, so it is recently expired.
🌍 Works for visitors from virtually any country, in whatever language you check out. At our July 31 check, the product-specific rates were the same on both storefronts: 15% off All-Inclusive and 10% off Explorer.
Below: how the pass length changes what you pay, which claims you can ignore, and what to do with a day you decide not to buy.
London Pass codes: what actually works, tested at checkout
- LONDON gives 15% off the All-Inclusive and 10% off the Explorer. Typed at both checkouts on July 31, 2026. It is the merchant's own seasonal sale code, running until August 23, 2026 according to the sale terms shown on the storefront that day.
- REFER10 is recently expired. It worked as late as June 19, 2026, and was rejected at both checkouts on July 26 and July 31, 2026.
- GOPROMOCD is the public fallback at 5%. We tested it at checkout on July 31, 2026, and the official promo page listed it that day with a December 31, 2026 expiry. Checkout conditions can still change, so recheck before paying.
⚠️ Two things Google's AI summary currently gets wrong. At both checkouts on July 31, 2026, a 3-day adult pass stayed at its £179 list price until we typed LONDON, so the 15% is not automatic and not applied without a code. And once a code is applied the promo field becomes read only, with Remove as the only option, so a second code such as GOPROMOCD cannot be stacked on top of the sale for an extra 5%.
Bottom line: use LONDON at checkout. The bigger question is not the code, which everyone can get, but how many days you buy.
In this checkout-tested review you'll see:
- which London Pass promo codes and discount codes really work right now,
- the current coupons and deals for the London Pass worth using: LONDON at 15% off All-Inclusive and 10% off Explorer, plus the publicly listed 5% fallback,
- and which outdated or misleading codes you can safely skip.
The review is structured in four parts to get you the right answer, fast:
- Best London Pass Promo Codes on July 31, 2026: LONDON at 15% off All-Inclusive and 10% off Explorer, plus the public 5% fallback.
- Go City London Explorer Pass Promo Code: Get the best verified codes for this popular alternative pass and see if it saves you more.
- London Pass Review: a catalogue of about 112 attractions, one price, but is it worth it for your trip? Use the current pass tables and itinerary check below.
- What "save up to 50%" really means: it's the value versus buying single tickets, not a promo code. See when the pass actually reaches that saving.
We do not treat a coupon-site listing as a working offer until the code applies at the relevant checkout. The current recommendation below is based on our own dated checkout tests.
We test each code on the relevant checkout before publishing. If it does not apply on londonpass.com or gocity.com/en/london on the day of review, we do not list it here as a working code. Here are the results:
Get the best London Pass promo codes, all hand-checked:
-
⚠️ Warning: some coupon sites show a "50% off" claim for GOPROMOCD — it is incorrect. The real discount is 5%, as shown on the official London Pass promo codes page. It worked as the active code in our July 31 checkout test, but it did not stack with LONDON.
Two excerpts from the official London Pass promo codes page, checked June 20, 2026 and still on the page on July 31, 2026: GOPROMOCD is publicly listed at 5% and expires December 31, 2026. - ❌ EXPIRED codes: TRAVEL10 and ANNIVERSARY10 (both 10% off, stopped working March 2026), AUTUMN (10% off 3+ day passes), TRIP (10% off, stopped working March 2026).
- ⚠️ What about GCLP10 (10% off via VisitBritain)? You may see this code mentioned by Google AI or other sites. It was a genuine 10% discount, but it expired on April 6. Furthermore, it only worked on the third-party VisitBritain Shop, where passes were delivered by email on the next available working day, not instantly. For the current product-specific discounts with instant delivery, use LONDON on the official Go City site.
- click to reveal and copy the code GOP[**] as a reliable 5% public fallback on londonpass.com. For the best current saving, use LONDON for 15% off the All-Inclusive and 10% off the Explorer, on both adult and child passes, on londonpass.com and gocity.com/en/london.
and to get the best current saving. LONDON gives 15% off the All-Inclusive and 10% off the Explorer on both londonpass.com and Go City; GOPROMOCD is the publicly listed 5% fallback.
How Long Should Your London Pass Be?
The code is the easy half. The duration is where the money actually moves, because every step up costs more than the code saves. Below are the official prices we read at checkout on July 31, 2026, with LONDON applied.
Read the last column before the cost per day. A longer pass always looks cheaper per day, which is precisely why it is easy to buy more days than the trip needs. The useful question is not the cost per day, it is whether each extra day contains paid attractions you actually want.
📊 Adults: with code LONDON (15% off)
| Duration | Standard Price | With LONDON (−15%) | Cost Per Day | Who it fits |
|---|---|---|---|---|
| 1 Day | £99.00 | £84.15 | £84.15 | One or two big-ticket landmarks |
| 2 Days | £149.00 | £126.65 | £63.33 | Two dense paid-attraction days, if your plan fits |
| 3 Days | £179.00 | £152.15 | £50.72 | First visit, Windsor day, or a family pace |
| 4 Days | £199.00 | £169.15 | £42.29 | Slower pace with a day trip included |
| 5 Days | £219.00 | £186.15 | £37.23 | Longer stay, mixed pace |
| 6 Days | £239.00 | £203.15 | £33.86 | Week trip with rest days built in |
| 7 Days | £259.00 | £220.15 | £31.45 | Lowest cost per day, only if you fill every day |
| 10 Days | £279.00 | £237.15 | £23.72 | Long stay, and only if the days stay full |
Each shorter duration reduces the checkout price. Dropping from 3 days to 2 saves £25.50 with LONDON applied, which is the real question behind the 29%: is your third pass day worth more than £25.50 of paid attractions you genuinely want?
📊 Children (ages 5–15): with code LONDON (15% off)
| Duration | Standard Price | With LONDON (−15%) | Cost Per Day | Who it fits |
|---|---|---|---|---|
| 1 Day | £79.00 | £67.15 | £67.15 | One or two big-ticket landmarks |
| 2 Days | £99.00 | £84.15 | £42.08 | Two dense paid-attraction days, if your plan fits |
| 3 Days | £119.00 | £101.15 | £33.72 | First visit, Windsor day, or a family pace |
| 4 Days | £139.00 | £118.15 | £29.54 | Slower pace with a day trip included |
| 5 Days | £159.00 | £135.15 | £27.03 | Longer stay, mixed pace |
| 6 Days | £179.00 | £152.15 | £25.36 | Week trip with rest days built in |
| 7 Days | £189.00 | £160.65 | £22.95 | Lowest cost per day, only if you fill every day |
| 10 Days | £199.00 | £169.15 | £16.92 | Long stay, and only if the days stay full |
Child passes follow the same logic as adult ones: each step up costs more than the code saves. With LONDON applied, moving a child from 3 days to 2 saves £17.00.
💡 First-time visitor? The 3-day pass can be the right choice if you are doing Windsor, travelling with small children, or genuinely want a third day of included paid attractions. If those paid highlights fit into two realistic days and the third would be filled with weaker choices only because they are included, the 2-day pass costs £25.50 less with LONDON applied.
*Pass prices and codes checked on July 31, 2026. Prices are in GBP. LONDON gave 15% off the All-Inclusive and 10% off the Explorer, on adult and child passes alike, on both gocity.com/en/london and londonpass.com; GOPROMOCD worked as the 5% public fallback on londonpass.com.
Current family saving with LONDON: 15% off for 2 adults + 2 children
With LONDON on gocity.com/en/london, the same 15% discount applies to both adult and child All-Inclusive passes. No need to combine separate codes. The discount is identical regardless of age.
Here's the saving for a family of 4 (2 adults + 2 children):
| Duration | Full price | With LONDON (−15%) | You save |
|---|---|---|---|
| 1 day | £356 | £302.60 | £53.40 |
| 2 days | £496 | £421.60 | £74.40 |
| 3 days | £596 | £506.60 | £89.40 |
| 7 days | £896 | £761.60 | £134.40 |
| 10 days | £956 | £812.60 | £143.40 |
LONDON applies equally to adult and child passes, and works on both gocity.com/en/london and londonpass.com. Prices and codes checked in GBP on July 31, 2026. For a family of four, moving from 3 days to 2 saves £85.00 on top of the code. GOPROMOCD worked as the 5% public fallback on londonpass.com.
What the 3-day pass cost at checkout in June and July
| Checkout test | Adult list price | Best code tested that day | Price after code |
|---|---|---|---|
| June 19, 2026 | £169.00 | REFER10 (10%) | £152.10 |
| July 31, 2026 | £179.00 | LONDON (15%) | £152.15 |
These are two dated checkout observations with different list prices and different best codes. The final 3-day adult prices happened to be five pence apart; this does not prove how future prices or promotions will behave.
What to Do With the Pass Day You Don't Buy
A paid attraction is not automatically worth your vacation time just because it is included. If an extra pass day would be filled with lower-priority attractions only to "get your money's worth," consider a shorter pass and use the released day for one of London's world-class free museums, galleries or landmark walks instead.
The £25.50 test: with LONDON applied, the third adult All-Inclusive day costs £25.50 more than the 2-day option. Keep it when that day contains included paid attractions you genuinely want, can realistically visit and would otherwise pay more than £25.50 to enter. Shorten the pass when the day exists mainly to chase included items you would not choose on their own merits.
Four strong free-day routes
- History and art: British Museum, then Covent Garden and the National Gallery at Trafalgar Square. Pick a few museum highlights rather than trying to cover every gallery.
- Family, science or design: Natural History Museum, then choose one of the V&A or Science Museum, followed by Kensington Gardens. Three major museums in one day is usually too much.
- Thames and skyline: a prebooked free slot at Sky Garden, then Borough Market, Tate Modern and the South Bank. Sky Garden slots can fill; food and transport are not free.
- First-visit outdoor icons: Buckingham Palace exterior, St James's Park, Westminster and Big Ben from outside, then the South Bank. Check the official calendar separately if the Changing of the Guard matters to you.
General admission or the outdoor route is free; temporary exhibitions, premium experiences, food and transport may cost extra, and some venues recommend or require a free timed booking. Recheck opening and booking details before your visit. See also the official Visit London free-attractions guide.
The London Pass discount code above, provides the biggest savings currently available for 1-, 2-, 3-, 4-, 5-, 6-, 7-, and 10-day London Passes.
See the dated code comparison below for LONDON and the public fallback options.
London Explorer Pass Promo Code
The best London Explorer Pass promo code currently verified (July 31, 2026) is .
Top London Pass Codes: All Hand-Checked
Official-Site Fallback
✓ Listed on the official promo page and tested at checkout July 31, 2026
Alternative Fallback
Use if GOP[**] fails on londonpass.com
Additional Fallback
Same 5% fallback tier on londonpass.com
✓ LONDON tested at both checkouts on July 31, 2026
✓ GOPROMOCD listing and checkout result checked July 31, 2026
✓ Recheck the final price and product before paying
Should you wait for better codes?
Usually, no. If your London dates are set, LONDON is already a strong deal: 15% off the All-Inclusive and 10% off the Explorer, on both adult and child passes, on Go City London and londonpass.com. GOPROMOCD is the publicly listed 5% fallback.
There is a real deadline here rather than a vague one: the sale terms shown on the storefront on July 31, 2026 gave LONDON as running until August 23, 2026. What we would not do is wait for a bigger code. The bigger lever is the pass length, and that one is in your hands today.
Buy with confidence: according to the official London Pass pages, non-activated passes are refundable within 90 days (for purchases from May 1, 2026), and passes can be activated within 12 months of purchase.
One practical advantage of the London Pass: at busy times, it can save time by letting you skip the ticket-purchase queue at major attractions. The time saved varies by day, season and attraction, but it remains one of the pass's most useful non-price benefits.
The £34/Day Maths
The 6-day London Pass costs £239 for adults at full price, and drops to £203.15 with LONDON at 15%. That is £33.86 per day. Against the gate prices we last checked on June 18, 2026, a single visit to the London Eye was £39 at the door, the Tower of London £37 to £40 and Windsor Castle £36. Visit one major paid attraction per day and that day has already paid for itself. The catch is in the word paid: a day you fill with free museums is a lovely day, but it does not earn back a pass day. That is the whole right-sizing question, and it is why the shorter pass often wins.
Weather is not a free-value guarantee. A wet day can make an indoor included attraction useful, but it can also disrupt timed bookings and travel between sights. Count an indoor attraction only if you genuinely want to visit it and it fits the day.
⚠️ Before You Buy: Is Your Must-See Attraction Currently in the Pass?
Use this table to check what's currently in the Go City / London Pass catalogue. Explorer vs All-Inclusive is then a question of how many attractions and days you want (see below):
| Attraction | London Explorer Pass London Explorer Pass | The London Pass® The London Pass® | Important Notes Important Notes |
|---|---|---|---|
| London Eye | ✅ | ✅ | All passes · booking recommended |
| The Shard View | ✅ | ✅ | All passes · booking recommended |
| Madame Tussauds | ✅ | ✅ | All passes · booking recommended |
| Windsor Castle | ✅ | ✅ | ⚠️ Afternoon entry only (after 1pm) |
| Tower of London | ✅ | ✅ | Booking recommended |
| Westminster Abbey | ✅ | ✅ | Both passes |
| London Zoo | ✅ | ✅ | Both passes |
| HMS Belfast | ✅ | ✅ | All passes (gate price up to £27) |
| SEA LIFE Aquarium | ❌ | ❌ | Currently not listed in Go City / London Pass |
✓ Attraction list checked July 31, 2026. See the full list of attractions below ↓
Looking for the best London Pass deal? The codes above offer higher savings than third-party coupon sites.
Where to buy the London Pass?
You can get the London pass with a discount deal directly on your smartphone.
When you are in London already, you can still make use of these online discount vouchers instead of paying the full price, by getting the pass on your smartphone right now.
See how the pass exactly works, then use the current savings check below.
Is The London Pass Worth It? Savings Calculator
About the numbers in this tool. The pass prices come from our own checkout tests on July 31, 2026. The single-ticket prices behind the savings figure were last checked on June 18, 2026 and are being re-verified attraction by attraction, because the operator's own site values several of them differently. Treat the result as a well-grounded estimate rather than a live quote, and check the current ticket price for anything that decides your purchase.
Three habits make the answer more reliable than any tool: list only the paid attractions you genuinely want, choose the shortest pass period they fit into at a realistic pace including travel and timed slots, and do not count free museums or outdoor landmarks as pass savings. The pass wins when its checkout price is below the ticket total for the itinerary you will actually follow. If shortening the pass improves the trip as well as the price, the free-day routes are below.
Is the London Pass worth it for you? Find out in seconds how much you can save on your chosen attractions with our comparison tool (Copyright 2026 © Love Marche Ltd, all rights reserved).
Enter the number of people, select the attractions you want to visit, and the tool will instantly compare the total cost of individual tickets with the London Pass price.
Typical visit times (so you can plan your day)
- Tower of London: ~2–3h (more if Jewel House/crowns are crowded)
- Westminster Abbey: ~1.5–2h
- St Paul’s Cathedral (cupola): ~1.5–2h
- The View from The Shard: ~1–1.5h
- Thames River Cruise (single stretch): ~50–70m
- Windsor Castle: ~2.5–3.5h (more travel time)
- Kensington Palace: ~1.5–2h
- London Eye: ~30–45m (timed entry)
- Tower Bridge Exhibition: ~60–90m
- London Zoo: ~2–3h
Tip: You can comfortably visit 2-3 "major" attractions per day, or 3-4 if you mix in quicker activities (e.g., a river cruise, Tower Bridge).
1) Enter the number of adults and children travelling:
2) Choose the attractions to visit, top ones are already selected, so uncheck if needed:
Tower
of London
of London
Ad. £37 Ch. £17.90
Hop On Hop Off
Bus Tour
Bus Tour
Ad. £55.99 Ch. £45.99
The View
From The Shard
From The Shard
Ad. £24 Ch. £19
Thames
River Cruises
River Cruises
Ad. £25.40 Ch. £12.70
Tower Bridge
Exhibition
Exhibition
Ad. £18 Ch. £8
Globe Theatre Tour
and Exhibition
and Exhibition
Ad. £27 Ch. £10
HMS Belfast
Imperial War Museum
Imperial War Museum
Ad. £27 Ch. £8
St. Paul
Cathedral
Cathedral
Ad. £27 Ch. £8
Windsor
Castle
Castle
Ad. £32 Ch. £12
Hampton Court
Palace
Palace
Ad. £29 Ch. £9
London
Zoo
Zoo
Ad. £32.50 Ch. £20
Kew
Gardens
Gardens
Ad. £28 Ch. £5
Kensington
Palace
Palace
Ad. £24.70 Ch. £0
Westminster
Abbey
Abbey
Ad. £31 Ch. £14
Churchill
War Rooms
War Rooms
Ad. £14 Ch. £9
Bicycle Tours
of London
of London
Ad. £45 Ch. £23
3) Now check the difference in price, based on the attractions chosen:
| Total price of selected attractions with separate tickets | Total price with London Passes | Savings with London Passes |
|---|---|---|
| £* | 1-day pass: £* | £0 |
| 2-day pass: £* | £0 | |
| 3-day pass: £* | £0 | |
| 4-day pass: £* | £0 | |
| 5-day pass: £* | £0 | |
| 6-day pass: £* | £0 | |
| 7-day pass: £* | £0 | |
| 10-day pass: £* | £0 | |
| BUY NOW | ||
* 4) Price basis: this table uses the full retail prices before promo codes that we checked on July 31, 2026; it does not apply LONDON automatically. At both Go City London and londonpass.com checkouts that day, LONDON gave 15% off All-Inclusive and 10% off Explorer. Check the current final price before paying. GOPROMOCD also worked as the 5% public fallback on londonpass.com in our July 31 test.
This tool is under copyright 2026 © Love Marche Ltd, all rights reserved. Features and limitations are described at the bottom of this page.
London Pass Attractions MAP
You can plan your visit with the free interactive map of London Pass attractions
All the attractions included in the London Pass, as well as restaurants and shops that offer discounts to the owners of the pass, can be visualised in this interactive map based on Google Maps.
London Pass Review
What is the London Pass?
The London Pass® (by Go City) is a digital sightseeing pass for London. You download it to your phone and use it for entry to 112 paid attractions, subject to each attraction's booking rules.
The London Pass also includes a free guidebook app and PDF, available in multiple languages. You can access the guidebook via email after purchase, download it from the website, or get it through the app store.
The included Hop-On Hop-Off Sightseeing Buses let you move between attractions, so you spend less time getting around.
It comes in 1, 2, 3, 4, 5, 6, 7 and 10-day options, so you can match it to your trip length.
This page covers London Pass prices, working discount codes, when the pass is worth buying, which attractions are included, the map, and the cheapest place to buy.
The pass covers major landmarks such as the Tower of London, Westminster Abbey, Windsor Castle, and The View from The Shard, plus many more cultural and historical sites across the city.
Is the London Pass worth the price?
London Passes cost from £79 (1-day child), up to £279 (10-day adult). The value depends on which attractions you plan to visit and whether they fit at a realistic pace. Use our current savings check >
First, here is how much the various passes cost:
How to Check Your London Pass Saving
Add the current official ticket prices only for attractions you genuinely want and can realistically visit, then compare that total with the shortest suitable pass at checkout. LONDON gave us 15% off the All-Inclusive on July 31, 2026. The headline 29% is the reduction from a 3-day adult list price (£179) to a 2-day pass after LONDON (£126.65), not a 29% promo code.
London Pass Price
Adults pay £99 for a 1-day London Pass, £149 for a 2-day pass, £179 for 3 days, £239 for 6 and £279 for 10 days. At both storefronts on July 31, LONDON gave 15% off All-Inclusive and 10% off Explorer. GOPROMOCD remains the publicly listed 5% fallback.
Children (from age 5 up to age 15) pay £79 for 1 day, £99 for 2 days, £119 for 3 days, £179 for 6 days, £199 for 10 days. The same product-specific LONDON rate applied to child and adult passes: 15% All-Inclusive, 10% Explorer.
Public transport is not included with the London Pass. If you want to use the Tube, buses, DLR, London Overground, Elizabeth line and most National Rail services within London, buy transport separately using a contactless bank card, Oyster card or Travelcard. Most London Pass attractions are in Zones 1–3.
- For most adults, the simplest option is pay as you go. The current daily cap is £8.90 for Zones 1–2, £10.50 for Zones 1–3 and £16.30 for Zones 1–6.
- If you stay a full week, compare the Monday–Sunday cap with a 7-Day Travelcard. For Zones 1–2, both are currently £44.70, and pay as you go is often simpler because you only pay for the days you travel.
- Children under 11 travel free on buses and trams, and up to four under-11s can travel free with a fare-paying adult on the Tube, DLR, London Overground, Elizabeth line and some National Rail services.
Transport guidance cross-checked on londonpass.com. Fares checked June 20, 2026 on official TfL fare tables.
Next: when the London Pass is worth these prices, and when single tickets are cheaper.
How the official "save up to 50%" claim works
Go City and londonpass.com headline "save up to 50%". That figure is not a promo code and not a checkout discount. It is a value claim: how much less you pay with the pass compared with buying each attraction's ticket separately at the gate. Our LONDON (15% All-Inclusive, 10% Explorer) and GOPROMOCD (5%) codes come off the pass price on top of that. The two numbers measure different things:
- 15% (LONDON): a real discount on the All-Inclusive pass price at checkout, 10% on the Explorer.
- "up to 50%": the gap between the pass price and the sum of single tickets, reached only on a busy, premium-heavy itinerary.
Saving = (sum of single gate tickets) − (pass price), expressed as a percentage of the single-ticket total.
A note on the numbers below. The pass prices are the ones we read at checkout on July 31, 2026. The single-ticket figures are gate prices we last checked on June 18, 2026 and are being re-verified attraction by attraction, because the operator's own site values several of them differently. Treat the totals as the shape of the calculation rather than to-the-penny figures; we will publish exact totals again once every input has been re-checked at source.
Best case: a packed, premium-heavy visit. The claim becomes plausible only when several higher-priced attractions that you genuinely want fit into the same pass period. LONDON then reduces the pass price further, but it does not turn an unrealistic schedule into a saving.
Realistic case: a relaxed visit. At a slower pace the pass is not automatically cheaper than buying tickets. Compare the official ticket prices for your chosen attractions with the dated pass table above, then ask whether a shorter pass fits. The code helps, but the duration and the itinerary decide the outcome.
Weak case. If you plan only one paid attraction a day, mostly lower-priced attractions, or days dominated by free museums and outdoor landmarks, single tickets can cost less. Bad weather can also reduce value by disrupting a tightly packed schedule; do not assume you can rescue the economics by adding an attraction you did not genuinely want.
Honest bottom line: "up to 50%" is a ceiling, not a guarantee. The pass wins when several desired, higher-priced attractions fit into a realistic itinerary. Run the current savings check before you buy.
Is it good value?
Eventually you will still be the final judge on your purchase, however, in general the London Pass is good value for people who like to:
- see many attractions
- skip queues, especially if travelling with children
- see various types of attractions in addition to free museums and monuments
It's generally not good for:
- travellers on a tight budget
- those who want to limit their visit to mostly free attractions
Is The London Pass worth it?
In a nutshell: it is worth it when the discounted pass costs less than the current tickets for the paid attractions you genuinely want and can fit into the pass period. Attraction-count shortcuts are unreliable because a low-priced museum and a premium landmark do not have the same value.
Start with your must-sees, check current ticket prices and booking slots, then choose the shortest duration that fits at a humane pace. If the itinerary is mostly free museums, galleries and outdoor landmarks, buy tickets individually for the few paid attractions instead.
London Pass Attractions
London Pass ATTRACTIONS LIST: these are the most popular attractions included in the London Pass (normal price without pass is shown in brackets):
A memorable way to experience the magic of London from this famous river, seeing places such as Westminster, the London Wheel, the Tower of London, St. Paul's Cathedral and Shakespeare's Globe Theatre. It takes about 50 minutes and leaves at regular intervals (normal price £25.4).
Fortress, royal palace and prison, it keeps the collection of the jewels of the Crown, of the royal arsenals, the white tower built by William the Conqueror, the prisons exhibition and torture rooms. You can walk on part of the walls and see actors in original costumes (normal price £37).
Breathless views along the pedestrian paths of one of the most famous bridges in the world. The interactive exhibitions and the visit to the engines room with the original steam engines make it a unique experience (normal price £18).
Globe Theatre Tour and Exhibition
Go back in time while visiting Shakespeare's reconstructed and re-sited open-air Globe theatre. In the exhibition you can see the original actors' costumes, techniques used, special effects, music and a replica printing machine used in the theatre (normal price £27).
It is one of the biggest in Europe and situated in a convenient position, on the south bank, opposite Big Ben. Not to be missed is the Pacific Ocean exhibition with sharks (normal price £13.25)
HMS Belfast (Imperial War Museums)
Visiting this cruiser built in 1939 offers the unique opportunity to experience just how the sailors lived, worked and fought during the Second World War. It is permanently docked near the London Bridge (normal price £27).
It is possible to go up the 530 steps of the big dome to 85m and admire the great panoramic view of London. The crypt contains the graves of Admiral Nelson and of the Duke of Wellington (normal price £27).
The majestic fortress built by William the Conqueror, still used by the royal family and the Queen. Don't miss the royal apartments, the dolls' room of Queen Mary and St. George chapel, where many royal weddings were celebrated (normal price £32).
A great royal palace situated outside the centre of London, along the Thames river west of London. We recommend the impressive gardens and, inside the palace, the old Tudor kitchens and the royal rooms over a number of periods (normal price without londonpass £29).
Situated inside Regent's Park, it is ideal for a beautiful day outside, full of over 5000 animals with a total of 755 species including penguins, camels, zebras, gorillas, hippopotamus, giraffes, african lions and the atypical Komodo dragons (normal entrance £32.5)
Botanic gardens with a wide range of plants, from the greenhouse tropical to the various desert kinds. 2000 protected species of which 15 are unique to Kew and extinct outside these gardens. An exhibition about the evolution of plants covers a period of 3500 million years (normal price £28).
Organised by the Bicycle Tour Company, they take place on Saturdays and Sundays (normal price £45).
The full list of London Pass Attractions can be seen on the London Tourist Pass Website (by Go City), while detailed information about each attraction can be found in the website LondonTown/lpass.
For the purchase, however, you can buy online directly from the London Pass website at the following link:
London Eye in London Pass
Yes: the London Eye is now included in The London Pass and in the Go City London Explorer Pass (where you pick 2 to 7 attractions from the Explorer catalogue, 77 on July 31, 2026). This matters because many older guides still say it is excluded.
What changed: Go City added the London Eye back in April 2024 after the Merlin partnership, first through the Explorer Pass and a premium "London Pass Plus" tier. In early 2026 the Plus tier was folded back into the standard London Pass, so standard London Pass buyers now get the London Eye at no extra tier cost.
The catch: you must book a timed-entry slot in advance in the Go City app, and even with a slot you may still queue for security and boarding. You can see the full list of London Explorer Pass attractions here.
Does The London Pass include MADAME TUSSAUDS?
MADAME TUSSAUDS is included in the London Pass and in the London Explorer Pass, where you pick 2 to 7 attractions from the Explorer catalogue, 77 on July 31, 2026. It followed the same Go City/Merlin change as the London Eye: after the 2024 staged rollout and the early-2026 end of the "London Pass Plus" tier, it is now in the standard London Pass too. Booking a timed slot in the Go City app is required. Check the list of all London Explorer Pass attractions.
Maximizing Value: How the London Pass Works & Benefits
The London Pass is a fixed-price bundle: pay once, then visit as many included attractions as your pass duration allows. It pays off only if you use it enough.
Image of the London Pass in use
At many included attractions you show the pass instead of buying a ticket at the desk. Some places still require a timed slot, a booking confirmation or a ticket exchange, so check the Go City app before you go.
Each London Pass also comes with a guidebook (app and PDF). Use it for opening times, directions and route planning, and for extra discounts at selected London shops, restaurants and entertainment venues.
Ready to buy? Get the London Pass with the current discount >
Who makes it
The pass is produced by Go City (a member of the European Tourism Association (ETOA), member since 2003).
Where to buy London Pass
For the strongest current discount, buy the London Pass on Go City London and apply LONDON at checkout. You can still get the pass directly on your smartphone (a mobile ticket), with immediate delivery, no shipping fees and no need to collect it at a London desk.
If you prefer to buy on londonpass.com, our July 31 test found the same product-specific LONDON rates: 15% off All-Inclusive and 10% off Explorer. GOP[**] is the publicly listed 5% fallback. Either route lets you have the pass delivered digitally, shipped to you or collected in London.
London Pass at Costco: is it cheaper?
At Costco Canada, Go City lists two London passes, the Explorer Pass (choose 4 attractions) and an All-Inclusive 3-day Pass, but both are priced Members Only: Costco shows the exact price only to signed-in members, and a membership is required to buy (checked June 20, 2026; the Explorer sits in Costco's ~$100-200 CAD price band, the 3-day higher). The Costco USA 4-Day All-Inclusive was listed as unavailable at our last check. In practice it is usually simpler to use the promo code GOP[**] directly on londonpass.com (the price is shown openly, with no membership required). See our full Costco comparison.
For the London Pass itself, the best current code is LONDON: 15% off All-Inclusive and 10% off Explorer at both storefronts in our July 31 test. GOP[**] is the public 5% fallback at the checkout page.
London Pass Sale
How discounts with promo code are estimated:
London Pass PRICE DISCOUNT: as of July 31, 2026, the pass already bundles substantial attraction savings, and the checkout price can then be reduced further online: 15% off the All-Inclusive with LONDON on both londonpass.com and Go City London, or 5% off with the public GOP[**] code.
Today's Codes
We track 54 known London Pass promo codes. The best code in our July 31, 2026 checkout test was LONDON: 15% off All-Inclusive and 10% off Explorer at both storefronts. GOP[**] is the publicly listed 5% fallback.
| Best Promo Code | LONDON |
| Public fallback | GOP[**] |
| Promo Codes Checked | 54 |
| Top discount | 15% All-Inclusive / 10% Explorer |
London Explorer Pass OR London Pass?
The two passes differ in how you pay and, to a smaller extent, in what you can pick from. The product cards we checked on July 31, 2026 listed 77 Explorer choices against 112 All-Inclusive attractions; another merchant comparison surface showed 113 for the All-Inclusive, so treat the exact totals as approximate. The useful difference is the roughly 35 extra choices, and of the exclusions we checked they fell into four groups: food and drink, day trips outside London, wellbeing and entertainment, and extras. The headline sights are on both passes, the London Eye and Madame Tussauds included.
So the real choice is format. The London Explorer Pass lets you pick a set number of attractions (2 to 7) and use them over 30 days from your first visit, ideal for a short trip or a few specific must-sees. The London Pass (All-Inclusive) gives unlimited entry for a set number of consecutive days, and adds the meals, day trips and extras that the Explorer leaves out.
Check the list of London Explorer Pass attractions here.
Explorer Pass
The London Explorer Pass is priced by how many attractions you choose: pick anywhere from 2 to 7 from the Explorer catalogue, which the product card listed at 77 attractions on July 31, 2026, rather than paying for unlimited days.
Explorer Pass Promo Code
On July 31, 2026, the best Explorer Pass promo code is LONDON, giving 10% off. The same code works on the Explorer Pass. The publicly listed fallback is GOP[**] at 5%.
Alternative Explorer codes also giving 5%: LPCITYWALKS5[**] and AFFGOALL[**].
Best Promo Codes
As of July 31, 2026, the best overall London Pass promo code is LONDON: 15% off the All-Inclusive and 10% off the Explorer, on both londonpass.com and Go City London. GOPROMOCD remains the publicly listed 5% fallback. The codes SAV[**] and DIS[**] also give 5% off on londonpass.com.
If you buy directly on londonpass.com, use this verified public fallback code (5% off):
Click on the code to view the full code, to copy it and to go to the London Pass offer page. Then paste it directly on the londonpass.com order page >
For Go City London, the best current code is LONDON: 15% off the All-Inclusive and 10% off the Explorer, for both adult and child passes; see the Go City section below.
What about child passes?
Children no longer need a separate child-only code in our current recommendation. On both londonpass.com and gocity.com/en/london, LONDON gave child and adult passes the same product-specific rate: 15% off All-Inclusive and 10% off Explorer.
GOP[**] remains the publicly listed 5% fallback.
Please note that previous discount codes such as TRAVEL10, ANNIVERSARY10, AUTUMN, GOCITY23, 3LDN10, SPRING23LDN, FB15, JAN19, EXTRA6, NOV18, EXTRALP, CITYWALKS20, and GBOOK 15, no longer work.
We do not recommend codes merely because they appear on a coupon site or in an old list. If a code was not part of the dated checkout evidence above, treat it as unverified and test the final price before paying.
To apply these codes, copy the desired London Pass code to your clipboard, click one of the links above to navigate to the London Pass website's cart page, and then paste the code to receive your discount, as illustrated here:
Go City Discount Codes & Voucher Codes
Looking for a Go City promo code? The London Pass is operated by Go City, and the same code worked at both storefronts in our July 31 test: LONDON gave 15% off All-Inclusive and 10% off Explorer. GOPROMOCD remains the public 5% fallback.
On their gocity.com website this is the best Go City promo code currently available for London: . Click on the code to copy it and to paste it on the gocity.com secure checkout page, operated by Go City, the maker of the pass.
This Go City voucher code applies on the official Go City London checkout. For promotional codes covering other cities, see our complete Go City codes guide.
At the moment, LONDON provides the strongest current discount, 15% off the All-Inclusive and 10% off the Explorer on both Go City London and londonpass.com, while GOPROMOCD remains the best public 5% fallback.
Even if you choose not to sign up for the London Pass newsletter, these public fallback coupons on londonpass.com can still be used.
🌍 Code Promo London Pass (Français) | London Pass Gutschein (Deutsch)
International visitors: for the best current saving, use LONDON: 15% off the All-Inclusive and 10% off the Explorer, on both Go City London and londonpass.com. GOPROMOCD remains the public 5% fallback regardless of location.
- Visiteurs français : Pour l'option publique à 5% sur londonpass.com, utilisez le code GOP[**]. Voir la page complète en français →
- Deutsche Besucher: Für die öffentliche 5%-Fallback-Option auf londonpass.com nutzen Sie den Code GOP[**]. Vollständige deutsche Seite ansehen →
This page in other languages
More information about London Pass Transport and translation of this page in other languages:
Information about the pass is available in other languages in the following pages: London Pass (Italian), London Pass (Spanish), Code Promo London Pass (French), London Pass (German) and London Pass Transport (German) and London Pass (in Portuguese).
London Pass Money Back Guarantee
You can get a refund for unused (non-activated) passes up to 90 days after purchase, for passes bought from May 1, 2026 (passes purchased on or before April 30, 2026 keep the previous 30-day window). Note that booking an attraction in advance counts as activation. Passes can be activated within 12 months from purchase, and a 24-month activation window applies only to passes purchased before April 1, 2025. For more information, please see the London Pass Terms and Conditions.
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*Tool disclaimer: although we put maximum effort in showing actual prices, they are given for information only and must be checked with each tourist attraction if you intend to rely on them. This tool is intended to help visitors to make their own customised comparison. For simplicity of use and making, it does not consider the online discounts available for the London Pass, which are shown above, and possible mailing costs. Special offers, age limitations or restrictions for specific attractions are also not considered. Prices are rounded to the pound. Only the main 16 attractions (out of 112) are currently included.
London Pass: frequently asked questions
Is the London Pass worth it?
It is worth it when the discounted pass price is lower than the current tickets for the paid attractions you genuinely want and can realistically fit into the pass period. It is usually a poor fit for an itinerary built mostly around London's free museums, galleries and outdoor landmarks.
What does the London Pass "save up to 50%" claim mean?
It is not a promo code or a checkout discount. It is a value claim: how much less you pay with the pass versus buying each attraction's ticket separately at the gate. That 50% figure is only reached on a busy, attraction-heavy itinerary.
Is there a London Pass promo code?
Yes. We typed LONDON at checkout on both Go City and londonpass.com on July 31, 2026: it took 15% off the All-Inclusive London Pass and 10% off the Explorer, with no newsletter signup needed. It is the merchant's own sale code, so it is not exclusive to us. The publicly listed fallback is GOPROMOCD at 5%. The headline "up to 50%" is a value claim, not a code.
Does the London Pass include Madame Tussauds?
Yes. Madame Tussauds is included in the London Pass, and also in the London Explorer Pass, where you pick 2 to 7 attractions from the Explorer catalogue, listed at 77 attractions on July 31, 2026.
Is the London Pass cheaper at Costco?
Not really. Costco lists Go City London passes only at Members-Only prices, so you need a paid Costco membership even to see and buy them. Using the verified code directly on Go City or londonpass.com is usually simpler and openly priced.